Beehiiv pricing has one defining feature: a steep cliff between free and paid. The Free plan gives you 2,500 subscribers at no cost. The moment you want monetization, automations, or A/B testing, you’re looking at Lite: $59/month on monthly billing, or $49/month when billed annually, at 1,000 subscribers.
Plan names changed. Launch, Scale, and Max are now Free, Lite, and Pro. All prices below come from beehiiv.com/pricing on October 14, 2026.
All Plans at a Glance
Beehiiv has four tiers: Free, Lite, Pro, and Enterprise. Paid pricing scales by subscriber count.
Monthly billing prices:
| Subscribers | Free | Lite | Pro |
|---|---|---|---|
| Up to 1,000 | $0/mo | $59/mo | $109/mo |
| 2,500 | $0/mo | $79/mo | $149/mo |
| 5,000 | - | $109/mo | $199/mo |
| 10,000 | - | $139/mo | $239/mo |
| 25,000 | - | $199/mo | $349/mo |
| 50,000 | - | $299/mo | $469/mo |
| 100,000 | - | $469/mo | $699/mo |
Annual billing (effective per month):
| Subscribers | Lite | Pro |
|---|---|---|
| Up to 1,000 | $49/mo | $95/mo |
| 2,500 | $69/mo | $129/mo |
| 5,000 | $95/mo | $169/mo |
| 10,000 | $119/mo | $199/mo |
The official page defaults to annual pricing. If a review quotes Lite at $49, that’s the annual rate, not monthly.
Free Plan - $0
The free plan is useful - not a demo.
What you get:
- Up to 2,500 subscribers
- Unlimited email sends
- Newsletter, website, podcast, community, and digital products
- Campaign analytics (30-day lookback)
- Recommendation Network
- 1 publication, 1 team seat
- API access (excluding Send API)
What you don’t get:
- Monetization (no ad network, no paid subscriptions)
- Email automations
- A/B testing
- Surveys and polls
- Human support
- Custom domains on the newsletter (paid plans add this)
The 2,500 subscriber limit is competitive. It’s less than Kit’s 10,000 free subscribers, but more than Mailchimp’s 250 or MailerLite’s 250. For testing the platform and growing an initial audience, it’s enough.
No automations means you can’t build a real welcome sequence. No monetization means you can’t earn on the free plan. If you’re serious about the newsletter, you’ll hit Lite quickly.
Lite Plan - Starting at $59/month
This is where Beehiiv becomes a business tool. Lite unlocks the features most newsletter creators need.
Everything on Free, plus:
- Ad Network
- Paid recommendations
- 0% take rate on paid subscriptions
- Digital products
- Email automations (up to 10 live automations)
- Surveys and polls
- A/B testing
- 2 team seats, 3 publications
- Human support
The 0% take on paid subscriptions is Lite’s biggest selling point. Substack takes 10% of subscription revenue. On Lite, Beehiiv takes nothing beyond Stripe processing. If you’re generating $1,000/month in subscriptions, that’s $100/month you keep.
At $59/month for up to 1,000 subscribers ($49/month annual), Lite is expensive compared to Kit Creator ($39/month) or MailerLite Comfort ($19/month at 1,000). The value proposition only makes sense if you use the monetization features. If you just need email without ads and Boosts, you’re overpaying.
Pro Plan - Starting at $109/month
Pro adds features that matter for larger publishers and teams.
Everything on Lite, plus:
- Remove Beehiiv branding
- Sponsorship storefront
- Audio newsletters
- RSS to Send
- Up to 10 publications (vs 3 on Lite)
- 10 team seats
- Priority human support
- Dynamic content
- Click-triggered automations
- Send API
Branding removal alone might justify the upgrade for some publishers. For most solo creators, Pro is extra. I’d start with Lite and upgrade when you’re using features that require Pro.
Enterprise - Custom Pricing
For publishers who need dedicated IPs, concierge onboarding, a dedicated account manager, SSO, and custom publication limits. Contact Beehiiv for pricing.
How Beehiiv’s Pricing Compares
Monthly billing at common list sizes:
| Subscribers | Beehiiv Lite | Kit Creator | MailerLite Comfort | ActiveCampaign Starter |
|---|---|---|---|---|
| 1,000 | $59/mo | $39/mo | $19/mo | $19/mo |
| 2,500 | $79/mo | $59/mo | $33/mo | $49/mo |
| 5,000 | $109/mo | $89/mo | $49/mo | $99/mo |
| 10,000 | $139/mo | $139/mo | $89/mo | $189/mo |
At lower subscriber counts, Beehiiv is one of the more expensive options. MailerLite costs a fraction of the price. Kit is cheaper until 10,000 subscribers, where Lite and Creator both sit at $139/month.
The comparison misses the point if you want ads. Beehiiv’s value is the monetization tools. If the ad network and paid recommendations generate more than $59/month, the platform pays for itself. If you’re not using those features, you’re paying a premium for a newsletter editor.
My Recommendation
Start with Free if you’re just starting a newsletter. 2,500 free subscribers gives you room to validate your idea.
Upgrade to Lite when you’re ready to monetize through ads, recommendations, or paid subscriptions. The 0% take on subscriptions is a real differentiator. Budget $59/month, not $49, unless you pay annually.
Skip Pro unless you’re running multiple publications or need to remove Beehiiv branding.
Consider Kit instead if you want a more generous free tier (10,000 subscribers), stronger automations, or you’re selling courses rather than monetizing through ads.
Consider MailerLite instead if you need affordable email marketing without newsletter-specific monetization. Comfort is $19/month at 1,000 subscribers vs Lite at $59.
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Pricing last verified: October 2026. Some links are affiliate links. How we make money.
