AWeber currently shows Lite, Plus, and a Done For You setup option. There is no permanent free plan on the public pricing page. I checked aweber.com/pricing.htm on October 14, 2026 with the slider at 501-1,000 subscribers and monthly billing selected.
All Plans at a Glance
Verified at 501-1,000 subscribers:
| Plan | Monthly | Annual (effective /mo) |
|---|---|---|
| Lite | $25/mo | $20.83/mo |
| Plus | $45/mo | $37.50/mo |
| Done For You | $45/mo plus setup fee | Same as Plus, plus setup |
Annual billing saves about 17% on both Lite and Plus. The page advertised a limited-time $79 setup fee for Done For You (down from $899). Treat that as a promo, not the ongoing price.
14-day trial, not a free plan
AWeber’s headline is “Try AWeber free with a 14-day trial.” I did not find a permanent free tier on the pricing page. Unlike Kit’s 10,000-subscriber free plan or MailerLite’s 250-subscriber free plan, you should budget for Lite or Plus after the trial.
Lite Plan - From $25/month
Who it’s for: Small businesses wanting basic email marketing
This is AWeber’s entry-level paid plan, but the restrictions are significant:
What you get:
- 10x subscriber volume in emails per month (e.g., 5,000 subscribers = 50,000 emails)
- Email editor and 700+ templates
- Landing pages (capped at 3)
- Email automations (capped at 3)
- Ecommerce tools (with 1% transaction fee)
- Basic reporting and segmentation
- Phone, email, and chat support
What you don’t get:
- More than 3 automations (need Plus)
- More than 3 landing pages (need Plus)
- Remove AWeber branding
- Advanced analytics
- Website tracking
- Split testing
The big catch: 3 automations is extremely limiting. A welcome sequence, an abandoned cart follow-up, and one promotional automation exhaust your limit. Most competitors offer unlimited automations on entry-level paid plans.
At $25/month for 501-1,000 subscribers, Lite is more expensive than MailerLite Comfort ($19 at 1,000) and ActiveCampaign Starter ($19), both of which offer more automations. I did not re-check AWeber at 5,000 subscribers.
Plus Plan - From $45/month
Who it’s for: Growing businesses that need unlimited automation
What you get:
- 12x subscriber volume in emails per month (more sending capacity than Lite)
- Unlimited automations
- Unlimited landing pages
- Unlimited lists and segments
- Remove AWeber branding
- Advanced analytics and reporting
- Website tracking
- Split testing
- Priority phone, email, and chat support
- Ecommerce with 0.6% transaction fee (cheaper than Lite)
The jump from Lite to Plus is $20/month at 501-1,000 subscribers ($25 to $45). Unlimited automations, branding removal, and split testing make Plus the viable option if you’re staying on AWeber. I did not re-check Lite vs Plus at 10,000 subscribers.
Key Pricing Gotchas
Automatic upgrades: Exceeding your subscriber or send limit can trigger automatic tier upgrades. The pricing page notes you may be moved to a higher plan if you exceed limits.
Transaction fees on ecommerce: Lite charges 1% per transaction. Plus charges 0.6%. If you’re selling $10,000/month through AWeber, that’s $100/month in fees on Lite versus $60 on Plus. The Plus premium may be worth it for the fee savings alone.
Send limits: Lite allows 10x subscriber volume per month. At 5,000 subscribers, that’s 50,000 emails. That’s generous, but if you send more frequently, you’ll hit it.
How AWeber Pricing Compares
Verified monthly prices at about 1,000 subscribers. I did not re-check AWeber at other list sizes.
| Subscribers | AWeber Lite | MailerLite Comfort | Kit Creator | ActiveCampaign Starter |
|---|---|---|---|---|
| ~1,000 | $25/mo | $19/mo | $39/mo | $19/mo |
AWeber Lite costs more than MailerLite Comfort and ActiveCampaign Starter at this list size. The advantages AWeber still offers are phone support and the 700+ template library.
My Recommendation
Use the 14-day trial to test AWeber’s interface and see if it fits your workflow. There is no permanent free plan.
Skip Lite unless you’re certain you need only basic email marketing and will never exceed 3 automations. The restrictions make it frustrating to use.
Choose Plus if you’re committed to AWeber. The unlimited automations, landing pages, and branding removal justify the $20 premium over Lite at 501-1,000 subscribers.
Consider MailerLite or Kit instead if the AWeber pricing feels high. Both offer more at this list size, and only AWeber offers phone support as a reason to choose it.
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Pricing last verified: October 2026. Some links are affiliate links. How we make money.
