Most email marketing platforms make you work to find their real prices. MailerLite doesn’t. Their pricing page is simple: Free, Comfort, Power, and Enterprise. Prices scale with subscriber count. No hidden fees, no confusing add-on bundles.
The plan names changed. What used to be Growing Business and Advanced is now Comfort and Power. The free plan also shrank. I checked the official pricing page on October 14, 2026, with monthly billing selected. Here’s what each tier actually gives you.
All Plans at a Glance
These are monthly billing prices in USD. Annual billing saves 10% across paid plans.
| Subscribers | Free | Comfort | Power |
|---|---|---|---|
| 250 | $0/mo | - | - |
| 500 | - | $12/mo | $25/mo |
| 1,000 | - | $19/mo | $39/mo |
| 2,500 | - | $33/mo | $49/mo |
| 5,000 | - | $49/mo | $69/mo |
| 10,000 | - | $89/mo | $129/mo |
| 15,000 | - | $129/mo | $179/mo |
Comfort includes a monthly email cap of 10 sends per subscriber (5,000 emails at 500 subscribers, 10,000 at 1,000, 50,000 at 5,000). Power includes unlimited monthly emails.
For lists over 200,000 subscribers, MailerLite offers Enterprise with custom pricing and a dedicated IP.
MailerLite only charges for active subscribers. Unsubscribed contacts don’t count against your limit.
Every paid plan comes with a 14-day free trial. The free plan does not require a credit card.
The Free Plan: Smaller Than It Used to Be
MailerLite’s free plan is still useful. It is no longer generous compared with Kit.
You get up to 250 subscribers, 2,500 emails per month, and 2 user seats. Automations are included: 3 active automations with 5 steps each. You also get 1 website, 1 landing page, 3 active forms, campaign sending, and 100+ integrations. Community support only.
What’s missing on free: newsletter templates are limited. You cannot remove the MailerLite logo. No custom HTML editor. No A/B testing. No live chat.
Who it’s for: Anyone with fewer than 250 subscribers who wants to start building automations without paying. If you’re launching a newsletter or testing an idea, it’s a real starting point. You’ll hit the cap faster than you would on Kit.
Comfort: The Plan Most People Should Pick
Starting at $12/month for 500 subscribers, Comfort removes the major limitations of the free plan.
The biggest upgrades: remove MailerLite branding, 3 user seats, email support, 50 automations, 10 forms, 10 sites, and 5 digital products. You still have a monthly email cap (10x your subscriber count). If you send more than that, you need Power.
At 1,000 subscribers Comfort is $19/month. At 5,000 it’s $49/month. At 10,000 it’s $89/month. Compare that to Kit Creator ($39 / $89 / $139) or ActiveCampaign Starter at the same list sizes and the gap is still real, just smaller than the old Comfort table implied.
Who it’s for: Small businesses, growing newsletters, and anyone sending regular campaigns who wants branded emails without spending a fortune.
Who should skip it: If you send more than about 10 emails per subscriber per month, need unlimited seats, unlimited automations, or live chat, pick Power.
Power: For Frequent Senders and Teams
Power starts at $25/month for 500 subscribers. The headline difference is unlimited monthly emails, unlimited automations, unlimited forms and sites, unlimited digital products, unlimited user seats, and live chat plus email support.
At 5,000 subscribers Power costs $69/month. At 10,000 it’s $129/month. The jump from Comfort is $20/month at 500 subscribers and $40/month at 10,000. If you actually send a lot, that unlimited send cap is the feature you’re buying.
Who it’s for: Teams, frequent senders, and anyone selling digital products or running more than 50 automations.
Who should skip it: If Comfort’s send cap covers you and you don’t need unlimited seats, don’t pay for Power because the name sounds better.
Enterprise: For Big Lists
If your list exceeds 200,000 subscribers, MailerLite offers Enterprise with custom sending volume, a dedicated IP, deliverability support, and onboarding. Contact sales for a quote.
How MailerLite’s Pricing Compares
I compared MailerLite Comfort against similar paid tiers from Mailchimp, Kit, and ActiveCampaign. Prices below are monthly billing.
At 500 subscribers:
| Platform | Plan | Price |
|---|---|---|
| MailerLite | Comfort | $12/mo |
| Mailchimp | Essentials | $13/mo |
| Kit | Free | $0 (up to 10K) |
| ActiveCampaign | Starter (1K contacts, monthly) | $19/mo |
At this level, Kit wins on price with the free plan. If you need MailerLite’s editor, $12/month is still a low entry point.
At 5,000 subscribers:
| Platform | Plan | Price |
|---|---|---|
| MailerLite | Comfort | $49/mo |
| Kit | Creator | $89/mo |
| ActiveCampaign | Starter (monthly) | $99/mo |
MailerLite is still the value pick. It is not half the price of Kit anymore - Comfort at 5,000 is $49 vs Kit’s $89 - but the savings are still worth noticing.
At 10,000 subscribers:
| Platform | Plan | Price |
|---|---|---|
| MailerLite | Comfort | $89/mo |
| Kit | Creator | $139/mo |
| ActiveCampaign | Starter (monthly) | $189/mo |
Cheaper doesn’t always mean better value. ActiveCampaign has a far more powerful automation builder. Kit has a bigger free tier and better tools for selling digital products. You’re paying more for those features, and depending on your business, they might be worth it.
But if you need solid email marketing with automations, landing pages, and clean templates - and you don’t want to overpay - MailerLite’s pricing is still among the strongest in the market.
Which Plan Should You Pick?
Start with Free if you have fewer than 250 subscribers and want to test MailerLite before spending money. Automations are included. You can upgrade later without losing contacts.
Pick Comfort if you’re past 250 subscribers, want to remove branding, or you’re sending more than 2,500 emails a month. This is the plan that fits most users. Watch the 10x send cap.
Pick Power if you send frequently, have a team larger than 3 people, or want unlimited automations and live chat.
Look elsewhere if you need best-in-class automation (consider ActiveCampaign), a creator-focused platform with a 10,000-subscriber free tier (consider Kit), or newsletter ad monetization (consider Beehiiv).
Pricing last verified: October 2026. Some links are affiliate links. How we make money.
