Most email marketing platforms make you work to find their real prices. MailerLite doesn’t. Their pricing page is refreshingly simple: three paid tiers, a legitimately useful free plan, and prices that scale based on subscriber count. No hidden fees, no confusing add-on bundles.
But “cheap” only matters if you’re getting enough for the money. I signed up for every plan, clicked through every feature, and compared the numbers against the competition. Here’s what each tier actually gives you, what’s missing, and whether MailerLite’s pricing holds up when you look closely.
All Plans at a Glance
These are monthly billing prices. Annual billing saves roughly 10% across the board.
| Subscribers | Free | Growing Business | Advanced |
|---|---|---|---|
| 500 | $0/mo | $10/mo | $20/mo |
| 1,000 | - | $15/mo | $30/mo |
| 2,500 | - | $25/mo | $40/mo |
| 5,000 | - | $39/mo | $50/mo |
| 10,000 | - | $73/mo | $110/mo |
| 15,000 | - | $109/mo | $150/mo |
| 50,000 | - | $289/mo | $340/mo |
| 100,000 | - | - | $440/mo |
For lists over 100,000 subscribers, MailerLite offers an Enterprise plan with custom pricing.
One thing worth knowing: MailerLite only charges for active subscribers. Unsubscribed contacts don’t count against your limit. That’s a small detail that saves real money as your list grows, especially compared to platforms that charge for every contact whether they’re engaged or not.
Every plan comes with a 14-day free trial of premium features, and the free plan doesn’t require a credit card to start.
The Free Plan: Better Than Most Paid Plans
Let me be direct. MailerLite’s free plan is one of the best in the industry.
You get up to 500 subscribers, 12,000 emails per month, and access to the drag-and-drop editor plus a rich text editor. That alone is standard. What’s not standard is that the free plan includes automations. Most competitors lock automations behind a paywall, but MailerLite gives you working automation sequences at $0/month.
You also get 10 landing pages, 1 website, unlimited forms and popups, plus segmentation and tagging. For a solopreneur or someone just starting to build a list, that’s a real toolkit.
What’s missing on free: You won’t get newsletter templates, A/B testing, custom HTML editing, or the ability to remove MailerLite branding from your emails. You’re also limited to 1 user seat. These are reasonable trade-offs for a free plan, but the branding limitation is the one that pushes most people to upgrade first.
Who it’s for: Anyone with fewer than 500 subscribers who wants to start building automations without paying a dime. If you’re launching a newsletter, testing an idea, or just getting into email marketing, this is a surprisingly strong starting point. I’ve seen paid plans from other platforms that offer less.
Growing Business: The Plan Most People Should Pick
Starting at $10/month for 500 subscribers, Growing Business removes the major limitations of the free plan and adds the features that matter for day-to-day email marketing.
The biggest upgrades: unlimited emails (no more 12,000/month cap), newsletter templates, and the ability to remove MailerLite branding from your emails. That last one matters more than you’d think. Subscribers notice when an email has “Sent with MailerLite” in the footer. It’s not a dealbreaker, but removing it makes your brand look more polished.
You also get 3 user seats, 24/7 email support, unlimited landing pages and websites, and unlimited automations.
For ecommerce users, Growing Business includes 30+ ecommerce blocks and RSS campaign support. If you’re running an online store and need product blocks in your emails, this is where they unlock.
The price scaling is where MailerLite really shines. At 5,000 subscribers you’re paying $39/month. At 10,000, it’s $73/month. Compare that to nearly any competitor and the gap is significant (more on that below).
Who it’s for: Small businesses, growing newsletters, solopreneurs who’ve outgrown the free plan, anyone sending regular campaigns who wants clean, branded emails without spending a fortune.
Who should skip it: If you need custom HTML editing, multiple automation triggers, or features like Facebook custom audiences, you’ll need Advanced.
Advanced: For Power Users and Sellers
The Advanced plan starts at $20/month for 500 subscribers and adds the features that content creators and ecommerce operators actually need to monetize.
The standout features here are paid newsletter subscriptions (integrated with Stripe), digital product sales, and the custom HTML editor. If you’re selling courses, memberships, or premium newsletter content, Advanced is where those tools live.
You also get unlimited user seats, multiple automation triggers, promotion popups, Facebook custom audiences, an AI writing assistant, password-protected pages, and 24/7 live chat support instead of just email.
At 5,000 subscribers, Advanced costs $50/month. At 10,000, it’s $110/month. The jump from Growing Business is noticeable but not dramatic, and the monetization features can pay for themselves quickly if you’re selling digital products.
Who it’s for: Newsletter operators who sell paid subscriptions, digital product creators, ecommerce businesses that need deeper automation and custom HTML, teams that want live chat support.
Who should skip it: If you’re not selling digital products or paid subscriptions, and you don’t need custom HTML, Growing Business gives you everything you need at a lower price. Don’t pay for Advanced just because it sounds better. The name is aspirational, not a requirement.
Enterprise: For Big Lists
If your list exceeds 100,000 subscribers, MailerLite offers an Enterprise plan with custom pricing. You’ll need to contact their sales team for a quote. At that scale, you’re likely comparing against dedicated enterprise tools anyway, but MailerLite’s willingness to scale with you is a plus if you’ve been on the platform since the early days and don’t want to migrate.
How MailerLite’s Pricing Compares
This is where the numbers tell a clear story. I compared MailerLite’s Growing Business plan against similar tiers from Mailchimp, Kit, and ActiveCampaign.
At 500 subscribers:
| Platform | Plan | Price |
|---|---|---|
| MailerLite | Growing Business | $10/mo |
| Mailchimp | Essentials | $13/mo |
| Kit | Free | $0 (up to 10K) |
| ActiveCampaign | Starter (1K contacts) | $19/mo |
At this level, Kit wins on price with their generous free plan. But if you need features Kit’s free tier doesn’t include, MailerLite at $10/month is hard to beat.
At 5,000 subscribers:
| Platform | Plan | Price |
|---|---|---|
| MailerLite | Growing Business | $39/mo |
| Kit | Creator | $89/mo |
| Mailchimp | Standard | $100/mo |
| ActiveCampaign | Starter | $99/mo |
Now the gap is impossible to ignore. MailerLite costs less than half what Mailchimp or ActiveCampaign charges. At this subscriber count, you’re saving $50-60/month.
At 10,000 subscribers:
| Platform | Plan | Price |
|---|---|---|
| MailerLite | Growing Business | $73/mo |
| Mailchimp | Standard | $135/mo |
| Kit | Creator | $139/mo |
| ActiveCampaign | Starter | $189/mo |
At 10K subscribers, MailerLite saves you $62-116/month compared to the alternatives. Over a year, that’s $744-1,392 in your pocket instead of your email platform’s.
Here’s the thing most pricing comparisons won’t tell you: cheaper doesn’t always mean better value. ActiveCampaign has a far more powerful automation builder. Kit has the Creator Network and better tools for selling digital products natively. Mailchimp has deeper analytics and a more mature template library. You’re paying more for those features, and depending on your business, they might be worth it.
But if you need solid email marketing with automations, landing pages, and clean templates - and you don’t want to overpay - MailerLite’s pricing is the strongest in the market right now.
A common pattern I see on Reddit and in user reviews: people start on Mailchimp, realize they’re overpaying once they pass 2,000-3,000 subscribers, and migrate to MailerLite. The feature set is comparable for most use cases, and the savings are real. The migration isn’t painless (it never is), but the monthly savings add up fast.
Which Plan Should You Pick?
Skip the overthinking. Here’s how to decide:
Start with Free if you have fewer than 500 subscribers and want to test MailerLite before committing any money. The automation support alone makes it worth trying. You can always upgrade later without losing any data, contacts, or automations you’ve already built.
Pick Growing Business if you’re past 500 subscribers, want to remove the MailerLite branding, need templates, or you’re sending more than 12,000 emails a month. This is the plan that fits 80% of users. At $10-39/month for up to 5,000 subscribers, it’s one of the best deals in email marketing.
Pick Advanced if you want to sell digital products, run paid newsletter subscriptions, or need custom HTML control. The Stripe integration for paid subscriptions is a real differentiator. Also consider Advanced if you have a team larger than 3 people, since Growing Business caps you at 3 seats.
Look elsewhere if you need best-in-class automation (consider ActiveCampaign), a creator-focused platform with built-in audience growth (consider Kit), or an all-in-one marketing platform with ads and social posting (consider Mailchimp). MailerLite does a lot of things well, but it’s not trying to be everything.
Pricing last verified: March 2026. Some links are affiliate links. How we make money.
