Brevo prices by email volume, not contact count. That single difference makes it dramatically cheaper than competitors for some businesses and dramatically more expensive for others. Understanding which side you fall on is the key to knowing whether Brevo’s pricing works for you.
All prices verified from brevo.com and emailtooltester.com on March 23, 2026.
All Plans at a Glance
Brevo has four tiers: Free, Starter, Standard, and Professional. Pricing scales by monthly email volume.
| Emails/month | Free | Starter | Standard |
|---|---|---|---|
| 300/day (~9K/mo) | $0/mo | - | - |
| 5,000 | - | $9/mo | $18/mo |
| 10,000 | - | $17/mo | $35/mo |
| 20,000 | - | $29/mo | $65/mo |
| 40,000 | - | $39/mo | $75/mo |
| 60,000 | - | $55/mo | $89/mo |
| 100,000 | - | $69/mo | $129/mo |
Professional starts at $499/month for 150,000+ emails. Enterprise is custom.
Brevo also offers pay-as-you-go email credits that don’t expire - useful for irregular senders.
The Contact Limit Catch
Here’s what the pricing table doesn’t immediately show: Starter has contact limits on lower email tiers.
| Email tier | Contact limit |
|---|---|
| 5,000 emails/mo | 500 contacts |
| 10,000 emails/mo | 1,500 contacts |
| 20,000+ emails/mo | Unlimited contacts |
This means the cheapest Starter plan ($9/month for 5,000 emails) only works if you have fewer than 500 contacts. If you have 2,000 contacts and want to send them each one email per month, you need the 20,000 email tier at $29/month.
The free plan allows up to 100,000 contacts with 300 emails per day. That’s generous on contacts but tight on sending.
Free Plan - $0
What you get:
- Up to 100,000 contacts
- 300 emails per day (roughly 9,000/month)
- Drag-and-drop email editor
- Email templates
- Advanced segmentation
- Signup forms
- Basic CRM
- Basic reporting and analytics
What you don’t get:
- No landing pages
- No A/B testing
- No marketing automation
- No send time optimization
- Brevo branding on emails
- No phone or priority support
300 emails per day is the real constraint. If you have 1,000 subscribers and want to send a newsletter, you’d need to spread it across 3-4 days. That’s workable for small lists but frustrating as you grow.
The CRM on the free plan is a nice bonus. Most competitors lock CRM features behind paid tiers.
Starter - From $9/month
The entry-level paid plan removes the daily sending limit.
Everything on Free, plus:
- No daily email limit (monthly limit based on plan)
- Email support
- AI content generator
Notable: the Starter plan still includes Brevo branding on your emails. Removing it costs an additional fee. This is Brevo’s most common complaint on review sites.
At $9/month for 5,000 emails, Starter is the cheapest paid plan from any major email marketing platform. MailerLite starts at $10/month. Kit starts at $39/month. The catch is you don’t get automation or A/B testing.
Standard - From $18/month
This is where Brevo becomes a real marketing tool.
Everything on Starter, plus:
- Marketing automation workflows
- A/B testing
- Advanced email reporting (click heatmaps, geography, device reports)
- AI send time optimization
- Web and event tracking
- 1 landing page
- Brevo branding removed
Standard doubles the price of Starter for the same email volume, but the feature jump is significant. Automation workflows, A/B testing, and the advanced reporting transform Brevo from a basic sender into a competitive email marketing platform.
At $18/month for 5,000 emails, Standard is still cheaper than most competitors’ entry-level paid plans. The value per dollar is hard to beat if the send-based model fits your usage.
Professional - From $499/month
A major price jump that’s only relevant for high-volume senders.
Everything on Standard, plus:
- 150,000+ emails per month
- WhatsApp campaigns
- Popups, mobile and web push notifications
- Multi-user access (10 seats included)
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability specialist support
- Dedicated IP available
$499/month is a steep jump from Standard. This plan makes sense for established businesses sending at serious volume who need multi-channel marketing (email + WhatsApp + push) and dedicated deliverability support.
The Send-Based Math: When Brevo Saves (and Costs) Money
This is the most important part. Brevo’s pricing model creates clear winners and losers.
Brevo saves money when:
- You have a large contact list but email infrequently (1-2 times/month)
- Example: 10,000 contacts, 1 email/month = 10,000 emails = $17/month on Starter
- Same list on MailerLite: $73/month. On Kit: $139/month.
Brevo costs more when:
- You send frequently to your full list (daily or multiple times/week)
- Example: 5,000 contacts, daily newsletter = 150,000 emails/month = $499/month on Professional
- Same list on Kit: $89/month. On MailerLite: $39/month.
The crossover point is roughly 3-4 emails per contact per month. Below that, Brevo wins. Above that, contact-based platforms win.
How Brevo’s Pricing Compares
For a business with 5,000 contacts sending 2 emails per month (10,000 emails):
| Platform | Plan | Monthly cost |
|---|---|---|
| Brevo | Starter (10K emails) | $17/mo |
| MailerLite | Growing Business (5K contacts) | $39/mo |
| GetResponse | Starter (5K contacts) | $54/mo |
| Kit | Creator (5K subs) | $89/mo |
| ActiveCampaign | Starter (5K contacts) | $79/mo |
Brevo wins by a wide margin in this scenario. But change the scenario to 5,000 contacts sending daily, and Brevo becomes the most expensive option by far.
Hidden Costs to Watch
Brevo logo removal: Free plan and Starter include Brevo branding. Removing it requires Standard ($18/month minimum) or paying an add-on fee on Starter.
CRM add-ons: The basic CRM is free, but Sales Essentials ($31/month) and Sales Advanced are separate costs on top of your email plan.
Dedicated IP: Available on Professional and above. Essential for high-volume senders who need deliverability control.
SMS and WhatsApp: Charged separately on a per-message basis, on top of your email plan.
My Recommendation
Use the free plan if you have a small list (under 300 sends/day) and want to test Brevo’s interface and CRM.
Choose Starter ($9-69/month) if you just need to send emails without automation. Best for infrequent senders with large lists.
Choose Standard ($18-129/month) if you need automation, A/B testing, and want Brevo branding removed. This is the best value tier for most businesses.
Skip Professional unless you’re sending 150,000+ emails monthly and need multi-channel marketing.
Consider MailerLite or Kit instead if you send more than 3-4 emails per contact per month. The contact-based pricing model will be cheaper for frequent senders.
Try Brevo free | Read our full Brevo review
Pricing last verified: March 2026. Some links are affiliate links. How we make money.
